ABOUT · PARALLAX/ADVISORY
A senior partner for the AI era.
Parallax Advisory was founded in 2026 to offer marketing leaders the unique capability the AI era needs — one which network agencies and big consultancies aren't shipping effectively. Senior marketing craft × AI-native methodology, from a partner who has successfully shipped AI solutions in some of the world's largest and most complex corporates.
MANIFESTO
The integration is the offer.
01 — The situation marketing leaders face
CMOs and senior marketing leaders are commissioning more AI-native marketing than ever — and finding the supply side fragmented rather than inadequate. They have strong agencies, capable strategy partners and access to AI tools. What's missing is a senior partner who holds brand-building craft and AI-native method in a single view, and makes the two work as one decision. Today that integration is assembled piecemeal across three kinds of supplier — or not at all.
02 — The idea behind Parallax Advisory
Parallax Advisory exists to deliver that capability in one place. A senior AI-native marketing consultancy that brings brand-building craft and AI fluency together — from a partner who has shipped agentic AI marketing at the scale of two of the world's largest consumer-brand businesses.
03 — How it works
Five programmes, one operating standard. From a focused strategic diagnostic to a multi-quarter AI marketing transformation across a brand portfolio. AI is built into every brief from the start — not added on after the strategic decision. The senior consultant brings the brand-building craft, the AI-native methodology and the case-study proof in one place — instead of patching together a multi-supplier solution.
04 — The benefits
Faster strategic decisions, validated by AI consumer research before market spend. Sharper brand strategy, made measurable by AI throughout the build. Lower total cost than the Tier 1 strategy-consultancy alternative. And the senior consultancy credibility that comes from having shipped agentic AI marketing at scale — Vuse, Velo, glo and Diageo's premium whisky portfolio among them.
Andy Parton · Founder
Founded by Andy Parton.
Sixteen years across commercial, customer, consumer and digital marketing leadership at Diageo and BAT — seven of those at senior leadership level. Most recently Global Head of Content for BAT's Vuse, Velo and glo. In 2019, ideated and launched the world's first AI flavour discovery platform at Diageo — three years before the rest of the market began catching up.
CREDENTIALS
Sixteen years across commercial, customer, consumer & digital marketing leadership.
FAQ
What's your view on AI in marketing?
AI makes senior marketing strategy faster, sharper and more measurable — when it sits underneath the strategic call, not in place of it. The work consistently puts AI in service of the leadership decision; its strongest role is often invisible to the consumer.
Is Parallax Advisory a solo practitioner or a team?
A senior practitioner consultancy. You commission senior judgement and AI-native method; where delivery needs scale, Parallax Advisory orchestrates specialist partners alongside your existing agencies rather than building a staffing model.
What sectors does Parallax Advisory work across?
Senior marketing leadership at consumer-brand businesses — consumer electronics, FMCG, spirits and premium consumer goods.