PRACTITIONER'S NOTES
Thinking.
A practitioner's working notes on AI-native marketing. What works, what doesn't, what the brand-building craft is becoming. New pieces ship quarterly.
PUBLISHED
How to leverage agentic AI in marketing — a practitioner's playbook.
A working framework for moving AI from an experiment at the edges to the engine of the methodology itself.
Read pieceWhat is AI-native marketing? A definition and operating model.
The term gets used loosely. This is the practitioner definition — what counts, what doesn't, and how to know which side of the line a programme is on.
Read pieceSenior marketing consultancy in the AI era — the practitioner premium.
Why CMOs increasingly buy senior practitioner consultancy over network agency partnership when AI is the methodology underneath.
Read piecePUT IT TO WORK
If a piece raises a question for your team — start a conversation.
Start a conversation →FAQ
How often do you publish?
New cornerstone pieces ship roughly quarterly, with shorter notes in between.
Can I share or reference these pieces with my team?
Yes — they're written to be useful at the procurement table. Attribution to Parallax Advisory is appreciated.
Can you bring this thinking into our business?
Yes. Most engagements start with a short SURVEY diagnostic — start a conversation and we'll map where it applies.